Kate Lasswell Kate Lasswell

Design Trend Obsessions!

If your brand (or your eyeballs) have been feeling a little uninspired lately, you’re not alone. Lately, I’ve been deep in a design spiral—saving, screenshotting, and mentally rebranding everything I see. And wow… the vibes are strong right now.

From scrapbook chaos to illustrated sardines (yes, really), these are the 5 trends I’m loving lately. They’re bold. They’re quirky. They’re full of personality. So if you’ve been craving something a little different, something that feels more “main character energy” and less “blah beige,” keep reading.

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Kate Lasswell Kate Lasswell

Mocha Mousse: The Color of the Year, Styled Three Ways

Move over, last year’s hues—Mocha Mousse is taking center stage as the Color of the Year, and we’re here for it! This rich, velvety neutral is the perfect foundation for a variety of branding aesthetics, adding warmth, depth, and sophistication. Whether you’re rebranding, launching a business, or just obsessed with gorgeous color palettes, here are three ways to style Mocha Mousse to fit your brand’s personality.

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Kate Lasswell Kate Lasswell

Is Your Brand Working for You?

I’ve designed a FREE interactive Brand Checkup Quiz to help you pinpoint what’s working, what’s missing, and where to focus next. It only takes a few minutes, and you’ll walk away with clarity on your next steps—no guesswork required.

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Kate Lasswell Kate Lasswell

How to Choose a Brand Palette Without the Guesswork

Ever wonder why sale signs are always red? Or why luxury brands stick to black? It’s not random—it’s psychology. Colors trigger emotions, shape perceptions, and influence decisions before a single word is read.

If your brand colors are just your personal favorites (hello, dusty pink everything), it might be time to rethink your approach. Let’s talk about how to use color to guide your audience’s gut reactions and make your brand unforgettable.

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Kate Lasswell Kate Lasswell

Hidden Elements of a Memorable Brand

When you think of branding, what comes to mind? For many, it’s a logo. While a logo is an important part of your brand, it’s just the beginning. A truly memorable brand goes beyond the visuals—it’s about the feeling your business creates and the experience you deliver.

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