VELA

PROJECT SCOPE:

branding

VIBE:

modern vintage, french market, classic, luxury

INDUSTRY:

spa and skincare

Vela Aesthetics and Mercantile is a luxury skincare spa and boutique in downtown Charlotte,NC. They offer medical grade skincare services, and also boutique self care items in the mercantile.

BRAND GOALS

The goal for this project was to elevate the brand visuals for a luxury yet welcoming vibe. Vela means light or candle in Spanish, so we really wanted to capture warmth and a sense of being invited and welcome to the physical space.

DESIGN NOTES

Because Vela means "candle” in Spanish, I wanted to subtly incorporate that into the branding. The floral element is custom illustrated and the middle most petal on the flower is the shape of a flame. We chose a font that is timeless and elegant, and would be easy to read across multiple client touch points.

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Flora and Fauna