It’s one of the most common things I hear as a designer:
“I just need a logo.”

And while I completely understand the instinct—it feels like the first step, right?—the truth is, your business deserves more than just a logo. Let’s talk about why.

When you think of branding, what comes to mind? For many, it’s a logo. While a logo is an important part of your brand, it’s just the beginning. A truly memorable brand goes beyond the visuals—it’s about the feeling your business creates and the experience you deliver.